Alex Ramsey’s Thoughts for Finding Solutions with Conflicting Information

How do you find an answer when expert opinion smashes into one another? I was at an NSANT meeting this weekend where two “technology” gurus both spoke. They gave conflicting information about different ways to solve similar problems. Especially where technology is concerned, this happens all the time. It’s not always a bad thing. Nor is […]

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Sex Isn’t Selling? Martin Lindstrom’s Buyology

In spite of conventional wisdom, the research reveals other factors are far more important if you’re spending millions of dollars to push product. That’s what best seller Martin Lindstrom tells us in his new book Buyology. It’s called neuromarketing and it’s hot. Martin has been studying the neurology and neuroimaging of thousands of people in one […]

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