If you don’t define yourself, others will. This often-quoted concept is not one I thought particularly applicable to military officers until I read the May 2010 Vanity Fair article on General David Petraeus, a man I’d never thought too much about. Sitting on an airplane headed to a conference to Ft. Lauderdale, I learned […]
Month: April 2010
Client Testimonials: Video or Not? – April 2010
A great testimonial is the trump card for winning business. Clients telling others what you do is like gold in the bank. Traditionally, companies have relied on written testimonials. With the popularization of YouTube and other social media outlets, the bar has been raised to include video. And that can be a problem if you […]
HeartMath’s EmWave: A Grown Up’s Toy
My idea of a cool “toy,” is anything that shows me how to do something I couldn’t do before and expands my thinking. Such toys are rare, which is why I’m excited about my newest purchase. HeartMath is a heart-research and product company whose newsletters I’ve been following on-line for years. Founder Doc Childre […]