Secretariat + Social Network: Wondering What’s Real

Last week, I watched two films based on “true” stories about two extraordinary historical events (where opportunities for leadership abound). One is about a horse and a woman. One is about a young male and his brain. One story is finished. The other is just beginning. Of course, I’m talking about Secretariat and Social Network. […]

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Sex Isn’t Selling? Martin Lindstrom’s Buyology

In spite of conventional wisdom, the research reveals other factors are far more important if you’re spending millions of dollars to push product. That’s what best seller¬†Martin Lindstrom tells us in his new book Buyology. It’s called neuromarketing and it’s hot. Martin has been studying the neurology and neuroimaging of thousands of people in one […]

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