When Rodney Johnson, President of HS Dent, a company that provides economic research, spoke in Dallas last Friday, I was there. I’d not seen Rodney, a long-time client of mine, present since several years ago when I was invited to speak at the annual HS Dent conference myself. It’s always provocative to […]
Strategic Thinking
Rodney Johnson, President of HS Dent, Answers Your Questions
Hello to everyone who participated in the You Can’t Afford the Luxury of a Negative Thought teleconference call in March with the President of HS Dent, Rodney Johnson. Took me a while to post ’cause I came down with a big case of the flu. Just now getting back in the swing and catching up. […]
Sex Isn’t Selling? Martin Lindstrom’s Buyology
In spite of conventional wisdom, the research reveals other factors are far more important if you’re spending millions of dollars to push product. That’s what best seller Martin Lindstrom tells us in his new book Buyology. It’s called neuromarketing and it’s hot. Martin has been studying the neurology and neuroimaging of thousands of people in one […]